Nourishing the Neighborhood for 20 Years
“This store makes me feel like we are not forgotten,” remarks Geraldine Foulks as she pushes her shopping cart down the wide aisles of Imperial Fresh Market in northwest Detroit.
She scans the large assortment of produce and carefully selects collard greens for her evening meal. She shops with her friend Alice Dorsey. The two have been regulars at this location just a few blocks from their homes for more than 50 years.
“A lot of stores don’t care about the community; they just want to take from us. This store genuinely wants to give back. Thank God for Imperial Market.”
“This store makes me feel like we are not forgotten…Thank God for Imperial Market,” remarks Geraldine (Left), who along with her friend Alice (Right) have seen many changes at this grocery store over their 50 years of shopping there.
That sense of community comes straight from its owners, the Shinas, a group of five brothers who immigrated to Detroit from Iraq and adopted the city as their hometown in 1980.
Originally part of the Farmer Jack supermarket chain, the property was taken over by the Shinas 20 years ago, and they have dedicated themselves to serving their neighbors through all of the turmoil for which Detroit has become known over the years.
While Detroit’s recent downtown renaissance has been much celebrated, change in the neighborhoods has not been quite as swift. Seventy percent of Imperial Fresh Market shoppers receive government assistance for groceries.
Still, the Shina brothers remain committed. For example, the store recently underwent a more than $6 million renovation, doubling its size to 40,000 square feet.
“A lot of stores don’t care about the community; they just want to take from us. This store genuinely wants to give back” Geraldine Foulks Customer
Customers like Geraldine are now greeted with a bright new shopping experience filled with an abundance of fresh fruits and vegetables in beautiful displays near the door. A large meat and frozen food department provides plenty of options for mealtime. Many products are sourced locally. And the renovation added a bakery, deli and pharmacy—allowing easy access to a variety of products and services for locals.
The family-run supermarket makes a point to treat customers like family, too. Friendly cashiers and baggers welcome customers inside, and the management makes a point to stop and chat.
Head cashier Michelle Delaine has worked at Imperial Fresh Market for 15 years—back when it was called Banner Super Store—and says serving shoppers like Geraldine makes her work a pleasure.
Now serving Head Cashier Michelle Delaine has become a neighborhood fixture in her 15 years working at Imperial. “I love my job, and I love talking to all of the people.”
“There is a great attitude here from the customers to the cashiers,” she says. “We get lots of regulars, and we know them by name. I love my job, and I love talking to all of the people.”
The store remained open during the remodel, which was done in two phases, and people from the neighborhood would still come in and shop. “Now that the remodel is complete, we’re drawing customers from far away,” says store Manager Justin Shina. “We offer items that you’d find in a Kroger in the suburbs.”
Detroit Mayor Mike Duggan attended the store’s grand opening in December 2015 and says the project demonstrates what can happen in neighborhoods across the city when there is a strong commitment to small business. “When you look around this store you see the kind of quality and choices Detroiters deserve,” he says. “The community is getting more healthy food choices.”
Also attending the opening was a veritable who’s who of local and national organizations, providing a behind the scenes glimpse at just how creative the financing of this venture really was.
“When you look around this store you see the kind of quality and choices Detroiters deserve,” proclaimed Detroit Mayor Mike Duggan (center with red tie) who attended the ribbon cutting celebrating the new expansion.
A big portion of the financing was facilitated through Capital Impact Partners’ ability to allocate $5.5 million in New Markets Tax Credits (NMTC). The NMTC program is managed through the U.S. Treasury Department’s Community Development Financial Institution (CDFI) Fund. This program helps CDFIs like Capital Impact leverage private investment through the use of tax incentives. Incentive programs like these are vital to bring much needed capital from the private sector and support efforts to finance projects in low-income communities.
Capital Impact also worked with the Detroit Economic Growth Corporation’s (DEGC) Green Grocer Project, which helped coordinate technical assistance and financing. Imperial Fresh Market was DEGC’s biggest project to date for an independent store. JPMorgan Chase provided additional support through its Community Development Business Program.
More deals like Imperial will be possible thanks to a new effort called the Michigan Good Food Fund managed by Capital Impact. This public/private partnership is a loan fund that provides financing to food enterprises benefiting underserved communities across the state. The fund was created in 2015 through a partnership with the Fair Food Network, Michigan State University Center for Regional Food Systems and the W.K. Kellogg Foundation.
“We’re excited about our ability to bring so many players to the table across the public, private and philanthropic sectors to make sure that projects like Imperial Fresh Market get the financing they need,” says Ian Wiesner, Business Development Manager for Capital Impact Partners.
Due to the increase in business, Imperial Fresh Market added 50 new staff members. Cashier Ladonna Moore worked for the Shinas for eight years and recently returned to her job after taking time away to care for her child. She loves the renovation and says it has breathed new energy into the neighborhood.
One of five brothers who immigrated from Iraq, Sam Shina has spent two decades helping to ensure that low-income customers have access to healthy food options. “Our greatest job here to serve customers, and we’re proud to give them what they deserve.”
“We’re seeing a lot of new faces because people are coming all the way from [neighboring towns] Taylor and Westland,” she says. “We have things like mobile shopping carts, and other stores in the area just don’t offer that.”
“This project really demonstrates the variety of social impacts we hope to achieve as a mission-driven lender when partnering with borrowers like the Shinas,” added Wiesner. “Now not only is this store helping to improve healthy food options for low-income and older Detroiters, but it is also spurring economic development and job creation.”
Co-owner Sam Shina says the upgrade has been a long time coming. “All these years the area has been declining and other stores have been moving out,” he says. “It was time for a change. We’ve invested in the neighborhood, but at the end of the day, this isn’t about my brothers and me. This is for the community. Our greatest job here is to serve customers, and we’re proud to give them what they deserve.”